Content Strategy & Me.

Posted: 19th Feb 2014

The Gather Content Collection.

Here are all the guest posts I created for the Gather Content blog. If content strategy is your bag, here's a lovely wee collection for you.

How to write great web copy.

What is Content Strategy - Theory vs. Practice.

Engage your audience through a quest narrative.

How to collaborate - The creative and the practical.

The A to B to Content - Planning website content.

Structure and meaning - The principals of creative writing in Content Strategy.

Getting your team Content Strategy savvy.


Posted: 6th May 2013

Launches, blogging and on the horizon...

So, I've been a little lazy on here but there's a heap of new announcements coming up soon so don't be too mad.

First off, I've been guest blogging for the pretty wonderful Gather Content, these guys are all about helping others create valuable content in any form. You can check out my first post here 'How to create web-ready content'. In other news, I have 2 pretty huge projects launching within the month. I can't say too much just yet but they've been a collaborative hoot to be part of and I can't wait to see them in their full glory. I've been lucky enough to have worked with a chunk of folk who value collaboration, and appreciate and action my concept ideas as much as my copywriting.

Plans for my ebook and newsletter are coming on nicely. There's some amazing resources out there that are invaluable to writers and creatives. The bar is set pretty high so I want to take my time at the planning and research stages. There's nothing worse than having your inbox clogged up with a heap of newsletters that you have no interest in reading. I want to develop my own newsletter structure and format that works for my content.

Lastly, I've had some wonderful feedback from my work with MYB Textiles. I recently condensed 100 years of history and technique into an 8 page brochure, ooft, but the final product is a belter. It was beautifully designed by Graphical House, and I'll be posting some photos of the final product in the next few days.