Talking my language.
Last week my very own Distil site was featured in Vandelay Design's '25 Awesome Websites for Unique Businesses'
Complimentary indeed, and a huge nod to designer LiamR, the feature touched on embracing what makes your brand unique and doing all you can to showcase that.
I'm totally behind "Being innovative with your brand elements", and telling a story is key to my job and my vision for my site.
What this feature flagged up for me was comments I'd received in the past about my site, and more specifically my own site copy.
Being a copywriter it seemed fairly obvious to me that your website, or any online presence for that matter, was your opportunity to say what you want to say in your own way.
In a market of mass, and especially as a freelancer, making a memorable impact is what it's all about.
I'd like to note here that I'm not talking about your approach to projects, not every copywriting job calls for punchy, wit-fuelled copy, I'm talking about presenting yourself as a language expert who has the vision and experience to use the tools of your trade the right way - 'The right words in the right order can do great things'.
Many copywriters neglect their own brand voice. This isn't something I'd typically say about a designer and their visual identity. In many cases less is more, and a great portfolio can often speak for itself, however if you have an opportunity to exhibit what makes you memorable then take it.
Clients past and present have commented on how much they loved my own site copy, and it has bagged me several projects. Yes, having a full, diverse portfolio is going to be the deal breaker in most cases, but one thing that makes me smile is when I receive an email with the phrase 'Tip my hat' in the subject title - the sender has adopted my style of writing and is talking to me on a personal level, and hey, that can't hurt.