Posted: 6th May 2013

Launches, blogging and on the horizon...

So, I've been a little lazy on here but there's a heap of new announcements coming up soon so don't be too mad.

First off, I've been guest blogging for the pretty wonderful Gather Content, these guys are all about helping others create valuable content in any form. You can check out my first post here 'How to create web-ready content'. In other news, I have 2 pretty huge projects launching within the month. I can't say too much just yet but they've been a collaborative hoot to be part of and I can't wait to see them in their full glory. I've been lucky enough to have worked with a chunk of folk who value collaboration, and appreciate and action my concept ideas as much as my copywriting.

Plans for my ebook and newsletter are coming on nicely. There's some amazing resources out there that are invaluable to writers and creatives. The bar is set pretty high so I want to take my time at the planning and research stages. There's nothing worse than having your inbox clogged up with a heap of newsletters that you have no interest in reading. I want to develop my own newsletter structure and format that works for my content.

Lastly, I've had some wonderful feedback from my work with MYB Textiles. I recently condensed 100 years of history and technique into an 8 page brochure, ooft, but the final product is a belter. It was beautifully designed by Graphical House, and I'll be posting some photos of the final product in the next few days.


The Distil series

Posted: 15th May 2013

My 5 day tutorial series

As you know, I've been guest blogging for the the ingenious folks at Gather Content. My recent post was on 'Content Strategy - Theory vs. Practice'.

My recent guest blogging endeavours have encouraged me to view my own expertise and knowledge differently. Constructing my experience into actionable, implementable chunks is a challenge in itself. It's no secret that I've had a pretty unique transition into copywriting, this often means I've developed my own way of doing things.

As projects go I get a pretty mixed bag. Along the way I've learnt, adapted and transformed my skills to reflect my own thinking and clients. This has finally spurred me to begin my series of copywriting tutorials. It has been on the back burner for a while now but as of next week I will post a 'How to' guide, spliced with my personal approach, every day.

I'll post a full 5 day timetable later on in the week so keep your eyes peeled. I hope to make my mini-series a monthly occurrence, showcasing a week long Distil Series centred around different topics or industry frameworks.

If you have any areas, skills or expertise you'd like to see featured, please do let me know. I want these mini-tutorials to be genuinely useful resources for freelancers, beginners and experts.