Beat the copywriting blues
Posted: 4th Nov 2013
Get yourself out your copy funk.
We have all been there. You can have a packed schedule of interesting, well paid jobs but when you get yourself into that copy lull it can be deadly. Self-discipline is an art form. It's something I have developed over years as a writer but no one is perfect. Keeping yourself motivated, on the ball and focused is tough.
So, you're having one of those flimsy, meh weeks but the clients are calling, what can you do to get back on track?
Sometimes it's just a case of boredom.
It's not a bad thing to be bored out your nut with the projects you have on. The moment your week becomes uniform and repetitive you naturally lose interest. There are some weeks where the bread and butter jobs will be anything but creative opportunities but this is the nature of being a freelancer. I find it comforting to look over my to-do lists of previous weeks, no two weeks tend to be the same. Take time to enjoy your research stages, approach topics with a new angle and use this time to perfect what you do best - write.
If you are living from hour to hour without a schedule or plan, you can't see the end and beginnings of each project. I'm the type of person who revels in a system of organisation. Give your projects time frames, maybe even challenge yourself to beat the clock. It may seem silly but self-imposed deadlines are the best way to get to grips with your ability.
Get away from your machine.
Sometimes there is nothing worse than a screen. Get off your arse and do the dishes, hoover, anything that allows your brain to process your day and thoughts itself. You'll be amazed at how easy solutions and ideas come to you. I write most of my copy by hand first, and this really helps me chart my thought process.
At the end of the day, you can't be in awe of your job everyday. Some projects are amazing, others mundane. Any opportunity to hone your craft is a gift, and it may say cheesy but it's true.